It is generally accepted that a newcomer to the industry will sell around 150 units per annum and a good, well established Salesperson will sell in excess of 200 units per annum with average performers anywhere between the two.

This KPI simply measures the average numbers of units a Salesperson sells in 1 year.

Example:

A) Annualised Sales = 945 B) Number of Salespeople = 5 C) Sales per Salesperson = 189 (A ÷ B)

Discussion:

This statistic provides you with your average sales team performance and you may wish to conduct the same formula for each member of the team to accurately assess the strengths and weaknesses. To achieve this result, see Annualised Sales, do the calculation for each Salesperson, and there you have it.