this KPI is very useful for assessing your current performance in parts sales volume against your fellow dealers or your total market potential.
Example:
A) Annualised Parts Sales = R695,688 B) Number of vehicles in parc = 2,114 C) Parts sold per parc unit = R329 (A ÷ B)
Discussion:
Keep
in mind that this statistic is utilising every vehicle in the parc and
if you are assessing a 10-year parc some of those vehicles may no
longer be in your area or even in existence.
You
may also wish to consider who else is registering vehicles within your
territory it could be that you have a sizable fleet that is distorting
your vehicle parc. You also have to ask yourself the question about the
age profile of the vehicles that your dealership attracts.
To access the real power of this KPI you will need to assess the vehicle parc for each individual year as opposed to the 10-year average . This is because the value of parts sold on a 1-year old vehicle in a 12-month period may be very different to the value of parts sold on a 4-year-old vehicle. As you can imagine, if you average this theory over a 10-year period you could end up with a sizeable distortion.