Lead Time (Bodyshop)

Lead Time (Bodyshop)

"I want my vehicle repaired, when can you do it?"

Benchmark: 7 days or less

Description:

The Lead Time is the length of time a customer must wait before your Bodyshop can repair their vehicle.

A short Lead Time is usually expected and generally accepted by a customer unless they have a serious problem that needs immediate attention.

A long Lead Time of ten days or more is not generally understood or accepted by a customer and usually results in them taking their vehicles elsewhere.

If your Lead Time is ten days or more on a consistent basis, then you should certainly examine your Utilisation or even yoy policy regarding courtesy cars.

If your Lead Time is nonexistent on a continual basis, then your marketing campaigns may need an extra boost to gain additional work.

Example:

Discussion:

Factors that affect the lenght of Lead Time are Utilisation, cutomer retention, and marketing activity.

Related Terminology:


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